It is not questionable that the beauty industry is a vibrant, exciting and a flourishing vertical in YouTube. But despite the heavy presence of big names and brands in the platform, they are not who consumers turn to whenever they need recommendation on products, tutorials or how-to-instructions.
Recently released reports on YouTube and the beauty industry show that the big names and big brands are responsible for a paltry 3% of the humongous 15 billion beauty related content views on YouTube. You will be interested to know that individuals or who have now come to be known as beauty gurus are the ones who are responsible for the bulk of the views on beauty content in YouTube.
If you are interested in following these guys and learning beauty tips from them, the following are the top beauty gurus on YouTube worth warranting your attention:
Rclbeauty101 is one of the leading beauty channels in YouTube. With a subscriber base of 9,891, 213 and views totaling to 1,563, 173, 370, no one can doubt that the channel is indeed providing real value to its subscribers and the industry in general. Most of the videos in the channel are on makeup styles and techniques, with a good number of them touching on nail art.
With over 8 million subscribers and over 1.1 billion lifetime views, Michelle Phan is one of the top beauty gurus in YouTube. She is an American make-up demonstrator and also doubles up as an entrepreneur. In her channel, she teaches everything make up ranging from application styles and techniques to recommended products for different kinds of situations. Other than the demonstrations, she also teaches how people can launch successful careers as makeup artists. If you would like to get your makeup right and never worry about making mistakes to look beautiful, then Michelle Phan is the right beauty guru to follow.
Grave3yardgirl is a hilarious YouTube channel on beauty. It is a channel dedicated to showing people funny videos about a wide array of beauty tips on topic such as hair and makeup, outfits, trying out different fashion combination to know what works and what doesn’t work and many more. The channel has been around for about three years, during which it has managed to get up to 7.7 million subscribers and over 1.2 billion views. It is a channel worth following if you are passionate about different aspects of fashion and you love fun and spooky-looking makeup styles.
Nikkie Tutorial YouTube channel is all about hair and makeup tutorials. It demonstrates techniques, styles and different makeup application methods that will give you the glowing and wow look. The channel also discusses various hair and makeup products worth considering for different kinds of skin. Of most importance, the channel talks about the common makeup problems people face on a regular basis including acne and how to deal with them. The total subscribers to this channel are 5, 587, 000 with a total view count of 369, 597,302. This is the channel to follow if you want to understand the art of hair and makeup and also deal with the common hair and makeup problems bothering millions across the globe.
Carli Bybel is one of the other top beauty gurus on YouTube worth following. She is a passionate girl out to teach women how to do their makeup right. Her tutorials are not just about the ordinary application of makeup and the kinds of mistakes people make, but she focuses on putting on the right make for the right occasion. For instance, she talks about putting on makeup for fall, makeup for dinner dates and much more. She also brings reviews from beauty products giving advice on why she thinks some products are better than others. This video channel is for you if you are interested in knowing how to put on makeup for different occasions.
Cute Girls Hairstyles has 4, 783, 115 subscribers and a total view count of 870, 027, 997 and just as the name suggests, it is a beauty channel talking about different kinds of hairstyles. If you are interested in following top beauty gurus in YouTube with an in-depth knowledge on hairstyles and have to have your way with your hair at all times, then this is one of the most amazing channels you will ever come across.
With 4, 339, 792 subscribers and 1, 101, 686, 409 video views, Dope2111 beauty channel is without a doubt on of the top beauty gurus on YouTube worth following. The channel teaches how to use makeup to transform one’s self into a celebrity. If you desire the cute looks usually possessed by the top celebrities in Hollywood and all around the globe, then this is the channel to be friends with.
As one of the top beauty gurus on YouTube, AndreasChoice is boasting of over 4 million subscribers and over 260 million views. The channel is full of tutorials about easy DIY, beauty, fashion and makeup tutorials which anyone can learn within a matter of minutes. If you are a beginner in makeup and you want easy to follow, step by step tutorials that will give you a good foundation in makeup, then you have every reason to follow AndreasChoice in YouTube.
Kandee Johnson has 3, 779, 098 subscribers and 408, 093, 443 video views, thus making it one of the top gurus on YouTube worth following by every beauty conscious individuals. The guru makes videos mainly on different makeup styles and she draws her makeup inspiration from different real life stuff. For instance, you will find makeup videos about 4th July flag, Halloween makeup, and much more.
Jacylin Hill YouTube beauty channel has 3.6 million subscribers and up to 280, 902, 947 video views. She is a young and ambitious professional makeup artist. She posts makeup tutorials and makeup reviews on different kinds of holidays and themes. Some of the tutorials you will find in this channel include how to shape and sculpt eyebrows, line smokey eye tutorials, celebrity makeup tutorials and much more. Visit this channel if you want to learn deeply about makeup from a renowned makeup artist.